Rushnyk (Ukrainian: рушник, Belarusian: ручнік) is a ritual cloth embroidered with symbols and cryptograms of the ancient world. They have been used throughout Eastern Europe in sacred rituals, religious services and ceremonial events such as weddings and funerals. Each region has its own designs and patterns with hidden meaning, passed down from generation to generation and studied by ethnographers. A permanent Rushnyk collection is housed at the Hermitage Museum.

The Rushnyk Museum is located in Pereiaslav-Khmelnytskyi, Ukraine as part of The Museum of Folk Architecture and Way of Life of Central Naddnipryanshchyna.

The rectangular shape of the fabric indicates a life's journey and the ornamentation captures the cultural ancestral memory of the region. The material used is either linen or hemp. The act of spinning thread and the process of weaving linen embodies spiritual power dating back to the ancient deity Mokosh who is often represented in embroidery. The needle has its own energy, an idea similar to acupuncture, and the color of the thread has sacred meaning. Red represents life and is the main color used. A rushnyk is given to a baby at birth, it follows the person throughout life and used in the funeral service after death.

A Rushnyk has many uses. The very basic rushnik is colloquially called the utyralnyk or wiper and serves as a towel. The utyralnyk either has no designs on it or it has very narrow strip on the edges. In contrast, a nabozhnyk is a highly decorated Rushnyk composing of embroidery and of lace. Nabozhnyks, also called nabraznyks or nakutnyks are used to decorate icons and icon corners in homes.

Color plays a very important symbolic role in traditional Slavic embroidery. Red is the colour of life, the sun, fertility and health. The majority of rushnyks are embroidered with red threads. The very word "red" means "beautiful" and "splendid" in Ruthenian: a red girl, a red sun or a red spring. The diamond-shaped design of the rushnyk is an ancient agricultural symbol, which means a sown field, or the sun, and expresses the idea of fertility and protection against evil. Ducks, in the centre of the rushnyk, symbolize the element of life-giving water. In wedding folklore a duck and a drake symbolize a bride and a groom, in other words a pair of ducks is a symbol of family life.

 During a wedding ceremony, the bride and groom are standing on a Rushnyk called a pidnozhnyk, which translates as step-on towel. What happens to the pidnozhnyk is that the bride will drag the towel behind her, and her bridesmaids follow behind her. Tradition has it that when the bridesmaids follow behind the pidnozhnyk, they are following the path of the bride and wishfully be married.